Last updated on November 17th, 2022
What should be the role of ecommerce chat support in ecommerce stores today? As the leading eCommerce platforms offer their customers real-time chat services, the chat function has become an essential part of the shopping experience. In addition, customer service departments also take advantage of these tools to provide better customer service.
There are multiple ways in which a retailer can leverage customer care or ecommerce chat support services. The most common ones include live chat, phone calls, email, and SMS. Live chat allows shoppers to interact directly with agents through the web or mobile apps. Phone calls allow consumers who prefer speaking to use voice over IP (VoIP). Email enables retailers to send messages to their customers via email. SMS allows them to reach out to customers at any given time.
Today, the future belongs to those companies that embrace ecommerce chat support services. Ecommerce businesses looking to develop a robust customer support system should use chat support to attract new customers and retain existing ones. Ecommerce chat support services help increase sales conversion rate.
You’ll need to be aware of how much work your resources can handle at any given time, including the number of staff members you have available and their specific skill sets. This knowledge is essential for avoiding resource conflicts and creating project plans you can follow.
Before getting started, here are the things you need to consider:
1. Determine the Current Capacity
Start by looking at your group. What can they accomplish as a group in the time they have available? Refrain from assuming that project tasks can be completed every hour. Remember to prioritize regular tasks like administrative work, email, and meeting attendance. Estimate how much time you will have for project work across all team members, taking into account things like holidays and sick days.
2. Keep a Record of the Personnelโs Abilities
Not only employee availability affects whether they participate in a project. They are also skilled in it. Therefore, you must know the capabilities and competence of all the resources at your disposal. This will enable you to choose the best candidates for each project. You will comprehend the “supply” side of the capacity planning equation between points 1 and 2.
3. Examine the Projectโs Needs
The projects your team will work on must then be determined. Create a realistic critical path for each project you currently have on your books if you have a latency strategy. If you’re utilizing a leadership strategy, consider upcoming initiatives and project what resources they will likely need. You now have the “demand” component of the equation.
4. Increase Awareness
When you comprehend the demand and supply sides of the equation, you may begin to determine whether you can finish your initiatives. Senior managers need a mechanism to view both to match project requirements and available resources. Managers must make some choices if some initiatives can’t be completed due to capacity constraints. Do they, for instance, abandon, postpone, or transfer specific projects? Or do they hire extra employees to handle the workload?
5. Select an Item to Use
Spreadsheets, Kanban boards, and individual Gantt charts can all be used to plan ecommerce chat support services capacity. Nevertheless, using specialized software is the most efficient ecommerce chat support services capacity planning method. There are many moving pieces in a project. The critical path can be drastically altered by a single staff member being absent due to illness or by a change in the project’s scope. Additionally, since resources are frequently divided among several projects, this may harm several different bodies of work. In such a complicated setting, manually modifying plans would be time-consuming and prone to human mistakes. However, resource planning software can automatically adjust capacity plans with just a few clicks.
6. Distribute Resources
You can consider distributing resources after knowing the available resources, the project requirements, and the business priorities. Remember that this is a dynamic, continuing process. Your plan might need to adapt as things change. Suppose you use a match strategy for ecommerce customer support services capacity planning. In that case, you will regularly review your forecast and allocations to ensure they are as accurate as possible in meeting demand.
7. Identify KPIs:
What you can’t measure, you can’t manage. Therefore, it’s crucial to decide the KPIs you’ll monitor to determine whether your ecommerce customer support services capacity strategy is effective. We’ll expand on those later.
Planning for Capacity Best Practices
Planning for ecommerce support services team capacity involves a lot of context and nuance. It requires careful project planning, resource analysis, resource management, and effective communication, among other things. Ecommerce customer support services capacity planning primarily entails the following duties:
- Examining how resources are currently being used
- Projecting future resource demands
- A comparison of forecasts and allocated resources
- Early problem identification to solve issues before they arise
The optimal ecommerce capacity planning method for one project might not always be the best method for another. However, if you aim to improve it broadly across all projects, the following advice can be helpful.
1. Acquire Materials with a Variety of Uses
You have more alternatives when creating project plans when you have resources that can complete various tasks. When it comes to your employees, this is very important. Wherever possible, it is beneficial to upskill employees to expand your company’s capacity and support their development as professionals.
2. Create a Resource Pool
Your resource pool will typically encompass all of the company’s resources or, at the very least, the project portfolio and their capacity. But that doesn’t imply you have to keep track of everything. The best course of action is to highlight resource estimations for your most essential resources before prowling every nook and cranny to ascertain who works on what.
Project managers would be wasting their time if they had to estimate how much each person would be used on each project. Typically, a small group of individualsโyour subject matter expertsโare in high demand across numerous initiatives and are being pushed in various directions. You need most of these things (also known as bottleneck resources).
Obtaining resource estimates for this smaller pool of resources will still be highly beneficial while requiring little extra work to remove noise. It doesn’t matter if anyone else is accessible when these essential resources are overused. They determine the workflow and the ability to finish project assignments on schedule.
3. Select the Granularity of the Allocation
You must be fully aware of how much work your resources can handle at any given time. This includes the availability of employees and other resources and their precise capabilities. This knowledge is essential for avoiding resource conflicts and creating project plans you can follow.
To comprehend resource availability at a corporate level, you must choose how often you want to track allocationsโweekly, monthly, or quarterlyโand if you’re going to track allocations at the task or project level. Let’s examine project and task allocations in isolation.
Project Budgets
You should allocate your team members to a project if you don’t know what tasks your existing and future team members will be working on right away, but you need to reserve one of them for, say, 200 hours over the following five weeks. This indicates that your resource management plan is of a high caliber.
Task Distributions
A list of tasks you assign to your team is what task allocation means. It functions best when you have a list of specific client demands that can be translated into tasks in advance.
Resource predictions should be gathered at the project or phase level, according to Runn. It is a little unrealistic to expect to get more specific data at the task level. You need to know who would work on which tasks a month or two in advance to predict resource availability using task allocations. This projection will probably not be very accurate, but it will take a lot of time to plan and re-plan.
4. Make Operational Time Available
Because only a small number of employees devote all of their time to projects, you must take into account how much time each employee spends on operational tasks to create a resource picture that is at least somewhat realistic. It is best to generalize time for operational tasks rather than keep track of every minute your resources spend working.
5. Assign Roles to Each Project
You may now consider obtaining the resources by knowing what each project needs. It’s crucial to include your team members in this step so they can assist the customer in estimating how long it will take to finish the underlying bundle of work.
6. Set Project Priorities
It is helpful to know which projects are the top business priority when allocating resources. It only makes sense to focus on the initiatives that have the most significant effects on your company.
7. Distribute Resources
You can consider resource allocation if you know the available resources, the project requirements, and the business priorities.
By giving the most crucial initiatives, the resources they require at the right moment, this ecommerce chat support capacity planning approach enables you to concentrate on them. Utilizing specialized capacity planning software simplifies the process and lowers the risk of human error because so many variables are at play.
Final Thoughts
In conclusion, creating a dedicated ecommerce chat support services team isn’t always an easy choice, therefore itโs a fantastic solution if you know how to plan ahead. So instead of rushing through this process, why not give it some thought? Do your research and start your capacity planning before getting started.
