SEO Analyst

We are looking for a results-driven SEO Analyst with 2-3 years of hands-on experience in executing end-to-end SEO strategies. The ideal candidate should have strong expertise in technical SEO, on-page and off-page optimization, keyword research, content optimization, website audits, and performance tracking.

Job ID: 70200006
Coimbatore, Tamil Nadu, India
Full Time, On-site
2-3 Years

We're hiring!

At Vserve eBusiness Solutions, we help businesses improve their digital commerce, supply chain, and business operations through technology, domain expertise, and operational excellence. We offer opportunities to work on diverse projects, develop specialized skills, and contribute to measurable business outcomes in a collaborative and growth-oriented environment.

Key Responsibilities

Search Engine Optimization

  • Execute end-to-end SEO activities for multiple client websites
  • Develop and implement effective SEO strategies to improve organic traffic and search engine rankings
  • Perform comprehensive keyword research and identify new growth opportunities
  • Optimize website content, metadata, internal linking, and page structure based on SEO best practices
  • Monitor keyword rankings and continuously optimize performance

Technical SEO

  • Conduct detailed website audits to identify technical SEO issues
  • Resolve crawl, indexing, site architecture, URL structure, duplicate content, and Core Web Vitals issues
  • Work closely with developers to implement technical SEO recommendations
  • Monitor website health using SEO tools and ensure search engine accessibility

Content Optimization

  • Collaborate with content writers to develop SEO-friendly content
  • Optimize existing pages for target keywords and search intent
  • Recommend new content opportunities based on keyword gaps and competitor analysis
  • Ensure content follows SEO best practices and improves user engagement

Off-Page SEO & Link Building

  • Plan and execute ethical link-building campaigns
  • Identify high-quality backlink opportunities
  • Monitor backlink profile and maintain healthy domain authority
  • Track competitor backlink strategies and recommend improvements

Performance Monitoring & Reporting

  • Track organic traffic, keyword rankings, conversions, and other SEO KPIs
  • Prepare weekly and monthly SEO performance reports with actionable insights
  • Analyze data using Google Analytics, Google Search Console, and other SEO tools
  • Present performance updates and recommendations to clients and internal stakeholders

Client Coordination

  • Coordinate directly with clients to understand business goals and SEO requirements
  • Participate in client meetings and provide project updates
  • Address client queries and recommend SEO improvements based on performance data
  • Ensure timely execution of deliverables and maintain strong client relationships

Competitor & Market Analysis

  • Conduct competitor SEO analysis to identify opportunities
  • Stay updated with the latest search engine algorithms, SEO trends, and industry best practices
  • Recommend innovative strategies to improve organic performance

Required Qualifications

  • Strong understanding of Technical SEO, On-Page SEO, and Off-Page SEO
  • Hands-on experience with website audits and technical issue identification
  • Expertise in keyword research and content optimization
  • Experience in planning and executing link-building campaigns
  • Good understanding of search engine algorithms and ranking factors
  • Strong analytical and problem-solving skills
  • Excellent communication and client management skills
  • Ability to manage multiple SEO projects simultaneously
  • Strong reporting and presentation skills
  • Working knowledge of tools such as Google Analytics (GA4), Google Search Console, Ahrefs/SEMrush, Screaming Frog SEO Spider, Google Tag Manager (basic), PageSpeed Insights, Looker Studio, and Microsoft Excel / Google Sheets

Preferred Qualifications

  • Bachelor’s degree in Marketing, Business, Computer Science, or a related field
  • SEO certifications & Google Ads expertise are an added advantage
  • Experience working with WordPress or other CMS platforms is preferred
  • Basic understanding of HTML, CSS, and JavaScript from an SEO perspective is a plus

Key Competencies

  • Technical SEO Expertise
  • Keyword Research & Content Optimization
  • Off-Page SEO & Link Building
  • Analytical & Reporting Skills
  • Client Management
  • Competitor & Market Analysis
  • Problem Solving
  • Team Collaboration

Key Performance Indicators (KPIs)

  • Growth in organic traffic
  • Improvement in keyword rankings
  • Increase in qualified leads and conversions through organic search
  • Successful completion of technical SEO implementations
  • Quality and quantity of backlinks acquired
  • Timely delivery of SEO reports and client deliverables
  • Client satisfaction and retention

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About Vserve

Vserve eBusiness Solutions is a technology and business services company delivering solutions across digital commerce, supply chain management, and business operations.

We combine technology, domain expertise, and operational capabilities to help businesses improve efficiency, scale operations, and deliver better customer experiences.

Supporting you at every stage

Our benefits and employee programs are designed with you in mind, supporting your wellbeing, professional growth, and ability to build a rewarding career at Vserve.

Your wellbeing, our priority

Your wellbeing,
our priority

We believe a healthy and supportive work environment helps people do their best work. Our employee-focused programs are designed to support your wellbeing and help you maintain a positive balance between work and life.

Learning that moves you forward

Learning that
moves you forward

Build your capabilities through hands-on experience, continuous learning, and exposure to evolving technologies and business practices. We give you opportunities to strengthen your skills and keep growing throughout your career.

A career built around opportunity

A career built
around opportunity

Explore new responsibilities, work across diverse projects, and discover opportunities to expand your skills and experience. At Vserve, your career can evolve as your interests, capabilities, and ambitions grow.

Impact beyond the work

Impact beyond
the work

Work alongside teams solving real business challenges for organizations across digital commerce, supply chain, and business operations. Your contribution can help improve efficiency, enable growth, and create better experiences for businesses and their customers.

Find your place at Vserve

Here’s what you can expect from our hiring process. While the process may vary depending on the role, we aim to make every step clear, engaging, and focused on finding the right fit for you and Vserve.

Find your opportunity
Step 1

Find your opportunity

Explore our open positions and find a role that matches your skills, experience, and career aspirations. Submit your application and tell us what you can bring to the opportunity.

Meet our recruitment team
Step 2

Meet our recruitment team

If your profile matches what we’re looking for, our recruitment team will connect with you to learn more about your experience, understand your career goals, and discuss the role in greater detail.

Demonstrate your strengths
Step 3

Demonstrate your strengths

Move forward to discussions with our hiring team and showcase your expertise, problem-solving approach, and experience. Depending on the role, you may also participate in a skills assessment or client interaction.

Take the next step
Step 4

Take the next step

Our team will review your overall experience, skills, and fit for the opportunity. If selected, we’ll connect with you regarding the next steps and look forward to welcoming you to Vserve.

Ready for Your Next
Career Move?

Discover opportunities at Vserve where you can build your skills, work on diverse projects, and make a meaningful impact. Explore our latest openings and find a role that matches your experience, strengths, and career goals.

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