The overall usability and UX (user experience) of an ecommerce site is defined by a well planned product category structure. Forming the product category tree also called the product taxonomy development is a time consuming task and requires experts who have the domain experience.
Our taxonomy developers have worked with all types of product categories and use their expertise to gather, analyze, review and apply the product taxonomy.
Simple naming conventions are used for the product categorization. Products can be filtered and the right product is shown according to the customer's preference. Multiple products can be compared in the same product category. The product categories are optimized for quick searches in the online site and SEO enriched keywords for better page ranks.