We let your customers drive the language and complexity of the taxonomy structure. Working with the product data management team, we analyze your customer behavior, collect the key terms and vocabulary used by your audience, and develop a product taxonomy that meets all their expectations.
Striking the Right Balance:
Product categories will better serve your customers when they are broad and shallow than narrow and deep. That’s why we ensure that each product category is neither too big nor too small. And has the right balance of products with the right amount of information dispersed among every category and sub-category.
Better Site Ranking on Search Engines:
When done right, a sound taxonomy system can boost your site’s SEO by up to 30%
The product categories we define are optimized for quick searches and SEO enriched with relevant keywords for higher page ranking. As a part of our product taxonomy development services, we also work on your product titles and meta tags to improve your product search visibility.