Who is our client?
Our client is a popular New Jersey-based blasting machine and abrasives manufacturer. They sell a wide range of machinery, accessories, equipment, and abrasive materials utilized in blasting machines. The primary target consumers are small and medium businesses, enterprises, and contractors in manufacturing.
What are the key challenges for our client?
After the company revamped their website to add new product ranges, they witnessed a massive drop in website traffic. Their major keywords started to decline in SERP ranking. They wanted help from specialists to plan out a fresh strategy to drive traffic to their website and increase their search engine visibility.
The key requirements:
- Generate sales and increase conversions
- Improve SEO and organic visibility
- Get a regular flow of traffic on the website
Vserve Approach and Solution
After understanding their key metrics and performance, we laid out a strategy that utilized different components of SEO to promote their website. Beginning with thorough keyword research based on competitor analysis, our team included relevant keywords in the content.
On-page Analysis
Our goal was to help our client’s website rank better on the search engine organically. The on-page SEO services consisted of:
- Content review and editing
- Enhancing meta tags
- Header tags enhancement
- Improve interlinking
- URLs rewriting
- Fixing design errors
Local SEO
To establish a localized following for the company in New Jersey, we revamped Google My Business (GMB) for their website. Alongside this optimization, we also increased the frequency of posting content to rank better.
Local SEO
To establish a localized following for the company in New Jersey, we revamped Google My Business (GMB) for their website. Alongside this optimization, we also increased the frequency of posting content to rank better.
Backlink Creation
We created high-quality backlinks to come back to their website. To maintain site credibility on all accounts, we submitted the backlinks exclusively to high DA sites only.
Vserve Impact
Our digital marketing efforts culminated in organic traffic, local traffic, and increased leads for our client. Customers were able to find the website easily when they were searching for blasting machines and abrasives manufacturing companies in New Jersey. This helped the website gain more traction.