Problem
Our client, a TOP 100 Online retailer wanted to add 300,000 new products into their product catalog every month. These listings have to be optimized for SEO and have to meet their unique listing style with the right specifications and attributes set out by user experience standards of the retailer. They also wanted to make sure the SKUs were live faster than their current 2-4 weeks from receipt from the manufacturer/distributor. The online retailer also wanted that a minimum margin by maintained in each product but at the same time the products are listed at a price that is competitive in the market.