Product image editing plays a crucial role in marketing as it instills and addresses the productโs appearance, quality, and likeability. If you are looking forward to understanding the best practices of product photo editing, here they are.
More than half of brand first impressions are visual, according to the US Chamber of Commerce, and this holds true in eCommerce as well. Whether customers are encountering a product or a brand for the first time, those initial impressions are largely shaped by what they see. Thoughtful photo editing choices play a significant role in grabbing attention and leaving a lasting impact.
In fact, color can increase brand recognition by up to 80%, with a study by Reboot showing that 91% of participants recognized Google just from its iconic color palette. Consumers are also 81% more likely to remember a brandโs color than its name, as found in Rebootโs experiment where 78% of participants recalled the primary colors of fictional brands, while only 43% remembered their names. This highlights how crucial color is in eCommerce photo editing, helping products stand out and making them more memorable to customers.
Techniques That Bring Out the Best of Product Image Editing Services
#1 of E-commerce Image Editing Services: Background Removal
Background removal is probably the most common product photo editing technique used by every eCommerce photo editing service provider. But nevertheless, it is one of the best practices to showcase products at their best.
Think about it, a product portrayed on a beautiful background will obviously please the eyes, but does it serve the purpose? Definitely not as we are trying to bring attention to the product and show its better qualities to improve the sales, not the scenery.
Background removal is also the reason for the recommendation to shoot the product with a white background as it makes removal easier.
#2 of Product Image Editing Services: Color Correction
Color correction is the technique used when all you have is one model but you need to portray it in various colors. But it is not limited to this small use case.
The captured picture might portray a dull version of the product. For instance, a picture might show a lighter version of a black shoe. And that doesnโt excite the viewer in any way.
Color correction fixes the color tone, saturation, exposure, contrast, and every aspect of the products, making them more attractive to the viewers. This is essential in eCommerce photo editing to ensure products look their best online.
#3 of Image Editing Services: Image Retouching
Even if the product is photographed with the best camera, it ought to have inconsistencies that might not represent the product at its best.
For example, the image of a model shoe might have minute flaws with the laces or the sole. It might also have unwanted spots. And such spots can be removed with image retouching.
In brief, image retouching is the localizing adjustments to render a picture with impeccability. While this is essential for all images, the emphasis on retouching is even higher for eCommerce photo editing as a picture here speaks volumes for the quality of the product.
#4 of E-commerce Product Image Editing Services: Photo Masking
Image masking is a non-destructive process of editing that involves isolating various layers or portions of the image.
E-commerce products, at times, have to be portrayed as worn by models to show how they look in reality. And during that time, editing the product separately might render the model a bad shape and vice-versa. Image masking can be used to individualize selected portions of the image for editing, while the rest remains unchanged. This precision in eCommerce photo editing ensures products are presented in the best possible light.
#5 of Photo Editing Services: Drop Shadow
Too much editing is also bad for the products as it makes them look unreal, discouraging the viewers from buying them. But despite the shortcomings, itโs forcing us to rely on eCommerce photo editing services to make the product look as perfect as possible.
Drop shadow is the savior in such scenarios. When the original background is removed to obtain a clean, white background for the image, the shadow of the original image is also removed. Drop Shadow adds a fake shadow to the product image making them look more real and appealing.
#6 of Image Editing Services: Ghost Mannequin
Ghost mannequin is especially a boon for garment and clothing product photo editing. Clothes can get unnecessarily wrinkled when hung in the air and that is bad for product image. It has to be flawless to attract customers.
This method of a ghost mannequin is where a mannequin is dressed with a product, and the mannequin is removed from the image through special effects. It is useful when you want to show the sophistication of a product from all perspectives, which becomes a crucial part of eCommerce photo editing.
#7 of E-commerce Image Editing Services: Mirror Effect
The mirror effect, as the name suggests, is the mirroring of the images to improve the appeal of the product.
While it may not be useful for all the products, the mirror effect can prove to be highly effective and can potentially drive sales in the suitable ones.
The typical use case of the mirror effect in eCommerce photo editing services is to portray the glassware or utensils as a classic fit for the surroundings.
Wrapping Up
The last step of eCommerce photo editing is the most basic of all the processes: resizing. The product image that goes live online should neither be large nor small; it has to be apt.
We in Vserve emphasize on creating the best product images because we understand how crucial images are for sales. In fact, 75% of online shoppers decide on a potential purchase based on the product images.
Get in touch with our executives if you want to support your product sales with highly optimized images. We offer eCommerce photo editing services that increase sales and conversion.
