Measuring ROI (or return on investment) is crucial if you manage social media marketing for a client or business that sells products online. By monitoring ROI, you can evaluate the effectiveness of your marketing efforts and learn what factors are most (or least) responsible for your success.
Learn how to calculate the return on investment for eCommerce so you can evaluate your performance, enhance your social media marketing approach, and roll out more effective advertising campaigns.
What Is ROI in Ecommerce?
Ecommerce ROI gauges the revenue from a particular marketing initiative or channel. It contrasts the amount you invested in the enterprise with the revenue it generated.
It can be positive or negative and is expressed as a percentage.
A high ROI indicates a profit, while a low ROI shows a loss—suggesting that you spent more money than you made.
How to Calculate Your Ecommerce ROI
ROI is a crucial metric for eCommerce marketers.
Let’s examine the main advantages that tracking it can provide for your team or clients even for small changes in your online store.
Choose Your Best Marketing Initiatives
You likely have no qualms about reporting on specific social media marketing initiatives. However, comparing different types of industries is difficult, especially when you have to consider paid and organic campaigns. These campaigns have other structures and outcomes.
When tracking ROI, you can determine success and identify top-performing campaigns with just one calculation.
You can continue to run successful promotions that meet or exceed your marketing objectives once you understand what works best for your business.
Try Out New Marketing Strategies and Channels
You might be tempted to stick with one marketing channel if you’ve already had success with it. You risk relying on a single track over time or failing to take advantage of profitable opportunities to use other platforms.
You can quickly test new channels and evaluate outcomes effectively by benchmarking ROI. This will allow you to keep experimenting without wasting money on advertising or missing a significant opportunity.
Expand Your Online Store
It is simpler to expand your business the more you understand your eCommerce ROI. When you know what works, you can scale profitable campaigns to bring in more money or reallocate ad spending from ineffective channels.
Continue monitoring the results of your marketing campaigns every week or month for the best results. Doing so can keep raising ROI and improving your bottom line.
How to Determine the ROI of an Online Business Even for Small Changes?
To determine eCommerce ROI, there are two standard methods. The more straightforward option gives you a good overview, whereas the more complex formula provides more nuance—but calls for more information.
Simple ROI Calculation for Ecommerce
Here’s a quick way to determine whether your team’s marketing efforts were successful:
ROI equals (Profit/Investment) – 1.
How would a hypothetical situation affect the ROI formula?
Let’s say you’ve spent the last month promoting a new product. You invested $2,500 in blog posts and $500 in Facebook ads.
Due to organic traffic and the advertising campaign, fifty new customers were brought in. Assume that $75 was the average order value (AOV) across all clients.
Enter the data into the ecommerce calculator to calculate the ROI for each channel separately. The ROI for Facebook ads for example is -25 percent, while the ROI for blog content is 50 percent.
Based on this calculation, it would be simple to conclude that Facebook ads are not cost-effective, but blog posts and organic search results might warrant a more significant investment. Consider the big picture before pausing your ad spending and concentrating on content marketing.
Try Ecommerce Calculator Today!
Moving forward, the easiest way to calculate your ROI is to use this Ecommerce Calculator. This Ecommerce Calculator will help you calculate your return on investment (ROI). You can easily see how much money you are losing or gaining per sale. This tool will show you how many sales it takes to break even, as well as how long it would take to reach profitability.
eCommerce Calculator
Goal #1 -Increase Your Sites Conversion Rate | ||||||
| Visits | Conversion Rate | Orders | Avg Order | Sales Revenue | Sales Increase | Gross Profit |
Goal #2 - Increase Your Sites Traffic | ||||||
| Visits | Conversion Rate | Orders | Avg Order | Sales Revenue | Sales Increase | Gross Profit |
Goal #3 - Increase Your Average Order Size | ||||||
| Visits | Conversion Rate | Orders | Avg Order | Sales Revenue | Sales Increase | Gross Profit |
Where to Find ROI Measures for Ecommerce?
You’ll need to research to find the information you need for these calculations unless you have a personalized enterprise-level eCommerce dashboard.
You can check with these:.
Online Store Dashboard
Whether you use Shopify, BigCommerce, or another eCommerce platform, your dashboard needs comprehensive information on your customers’ buying habits. You can frequently design unique dashboards and reports to access metrics quickly.
You’ll need a few of the following:
- Total income
- Amount of orders
- Number of clients
You can determine CLV using these metrics by calculating AOV and purchase frequency. The formulas to use are as follows:
Total Revenue / Total Orders equals the AOV.
Total Orders / Total Customers equals Purchase Frequency.
AOV x Purchase Frequency = CLV
Online Tracking
Web analytics programs like Google Analytics automatically collect numerous standard ecommerce metrics. Open the Google Analytics admin panel and enable eCommerce tracking and reporting to begin keeping an eye on them.
Click the Acquisition tab and choose Overview to access a breakdown of marketing channels. For each channel, you can see the number of transactions, the revenue, and the conversion rate.
Click any marketing channel and switch to the primary dimension to see more specific information.
Here are a few methods for pinpointing the specific customer acquisition activities that sparked sales and conversions.
- To determine how much revenue each blog post or product page generated organically, sort results by landing page.
- Social: To view metrics for each social network, choose one and then sort by the campaign. To see campaign-level breakdowns, you must set up UTM parameters when creating an ad campaign or an organic post.
- Email: To find top performers, sort by movement.
- For each pay-per-click (PPC) campaign, use the Google Ads integration to view conversions, revenue, and other results.
Platform for Advertising
It’s best to check the platform where you’re running the campaign if you want accurate advertising metrics.
The conversion data should sync with your eCommerce site if you’ve configured the platform’s advertising pixel—media to look into are:.
- Instagram Ads Manager
- Ads by Google
- Manager of LinkedIn Campaigns
- Ads on Pinterest
- Tweet ads
A Private Database
You should currently have most of the information required for tracking eCommerce ROI. However, you might also need to search internal databases for pertinent costs if you’ve hired freelancers to manage SEO, write blog posts, or produce other content.
What Is a Good ROI for Online Shopping?
A wide range of factors influences eCommerce marketing, so ROI varies widely. Your return can be impacted by your business stage, revenue margins, and marketing channels. This means there isn’t a particular figure used as the benchmark for eCommerce ROI.
How can you determine what is good and how successful your eCommerce marketing campaigns are? A great way to monitor your progress is to benchmark your ROI. By benchmarking results for your business or clients, you can keep improving your return over time—and know when to change tactics.
Start by determining your return for a particular campaign or channel before establishing eCommerce ROI benchmarks. Once a month, recalculate ROI for the same drive or medium.
Chart the outcomes and search for trends:
- It may be best to lean into a channel or scale a campaign if your eCommerce ROI for that channel has recently increased or suddenly spiked.
- If the ROI has decreased, on the other hand, you might want to review your eCommerce marketing plan or try out some new channels or campaigns.
Final Thoughts
It’s crucial for eCommerce companies and agencies to understand how to calculate ROI. The importance of knowing how to raise this metric cannot be overstated. These guidelines will help you calculate and monitor eCommerce ROI while continuing to boost your client’s or organization’s return on investment.
Therefore, if you are looking for the best ecommerce assistance provider, Vserve E Business Solution is here for you. We are one of the leading providers of e-commerce solutions and services for managing product catalogs. We provide top-notch services at reasonable prices.
