In today’s hectic digital world, businesses are looking at every possible means to optimize their operations and provide high-quality content to their consumers. A massive area like product description writing has immense potential for outsourcing and would bring the most fruitful returns. Compelling product descriptions hold much importance for increasing sales and improving the shopping experience overall. So, outsource a writing service specializing in product description writing to fully utilize your limited in-house capacity.
Having been both in digital marketing and e-commerce, I have seen firsthand the hassle of balancing creativity, accuracy, and efficiency in coming up with a product description. Outsourcing has been a widely followed solution to this problem, and it’s easy to understand why-there’s the promise of high-quality content without taking too much away from your team’s priorities. The problem is holding that quality you would expect if the work were done in-house. So how do you ensure you get the best results when outsourcing product descriptions writing services?
Table of Contents
Why Outsource Product Description Writing?
Outsourcing product description writing services brings several benefits, especially for businesses that go through large inventories or regularly update their product offerings. Why it makes sense to outsource:
- Time and Resource Save: Writing product descriptions is time-consuming. Outsourcing frees your internal team for more core tasks, such as more product development, better customer service, or more marketing strategy.
- Getting Access to Experts: Through this method of outsourcing, you will gain access to the pool of expert writers accustomed to creating persuasive and SEO-optimized content.
- Scalability: From 50 to 5,000 descriptions, outsourcing is scalable without piling up pressure on your in-house team.
- Cost-Efficiency: Hiring a large team of full-time writers is very expensive. Outsourcing is more cost-efficient, especially when the workloads are fluctuating.
According to a recent survey, the companies that outsource content creation enjoy a 30% higher productivity level mainly because of the leveraging of internal resources.
How to Choose the Best Product Description Writers in Town
First of all, find the most suitable company that would provide product description outsourcing services. Not all services are the same; finding a good one takes time. Here is what to consider:
Have experience in my niche: All industries have fine print. Of fashion, electronics, or home goods doesn’t matter, your product description writer needs to understand your audience and speak in their language.
- Portfolio and Samples: This is always a demand for portflio or samples before considering hiring their service. It gives you the idea about the writing style of the service provider as well as its creativity and the practice of branding.
- SEO Knowledge: The optimization of products according to the search engine will increase the visibility of a product. So, one must have an SEO knowledge about it. The service provider must know how to use keyword placement, meta descriptions, and avoid keyword stuffing in product descriptions.
- Turnaround Time: Deadlines are the gold standard. Make sure that the service provider can respect your timeline without sacrificing quality. According to a HubSpot survey, 65% of marketers found regular production of content a major challenge-this underscores why turnaround times should be predictable and reliable.
- Revisions Policy: Even the best writers may need to fiddle with the copy based on the feedback you provide. Ensure the service provider includes revisions in its overall offering package.
When I did my first outsourced product description writing, I was really overwhelmed by how many services were available, but where I narrowed down my options is really my focus on criteria.
Best Tools for Managing Outsourced Product Descriptions
Once you have selected a provider, there is workflow management in place. Fortunately, there are many tools that would facilitate the process of outsourcing. Such tools enable you not only to stay in touch with your product description writer efficiently but also facilitate quality control and collaboration.
Trello or Asana for task management
These tools are great for organizing and tracking progress. Using these platforms, one can create boards or lists per product description project, have deadlines, assign tasks to specific writers, and track the status of each task-nothing that could easily fall through the cracks.
Google Docs for Real-Time Collaboration
Google Docs is basically a lifesaver for collaboration with an outsourced team. You could actually just write a product description live, and you could comment or suggest something in the document. This does away with the back-and-forth email exchanges, so everyone gets what’s going on.
Grammarly for Quality Assurance
The grammar and tone need to be proper when writing product descriptions. Grammarly, of course, is one of those handy tools that would check for grammar, punctuation, and readability. This really makes your outsourced content very polished. Do not even dream of using Copyscape for Plagiarism Checking
Originality is the gold standard in SEO. Go ahead and double-check against Copyscape duplicate content, ensuring each and every one of your product descriptions is unique. Especially handy when you have new writers working on your product descriptions because no one knows your voice yet.
Statistics show that 84% of buyers will not buy a product they read a description which has been written either poorly or inaccurately, hence the use of these tools to ensure quality is kept at its best.
Quality Techniques When Outsourcing the Product Descriptions
There is nothing more convenient than outsourcing product description writing, but getting quality content does not differ from its affordability. Here are a few techniques that will aid you in getting top-notch content:
Present detailed briefs
Great communication must be realized, and therefore good communication will enable you to succeed with any outsourced project. Always ensure that you give a clear brief to your product description writer. All that information about the product description should be provided for instance the features of the product, whom it is targeting, tone of voice, word count, and keywords for SEO. The more detail information you can offer, the better it will be for the writer to deliver what you want.
Develop Style Guides
If your brand has a unique tone or style, then you need to develop a style guide for your writers. The guide will clearly outline the writing style preferred, words or phrases banned from being used, and the format requested. It’s a reference for the writer who will help ensure consistency through all product descriptions.
Set Clear Expectations
From deadlines to revision policies, set expectations clearly from the outset. Let the product description writer know how many rounds of revisions are acceptable and when the final version is due. Such boundaries can be very helpful in preventing the inevitable misunderstandings later on.
Review Samples Before Full Outsourcing
Request a few sample product descriptions before fully committing to their service. This allows you to evaluate the quality of their work and suggest whatever changes are necessary. It’s a great way of testing the waters without diving into a long-term contract right away.
Use Multiple Writers for Comparison
If you have trouble deciding which product description writing service to use, consider using a few of these companies. You will be able to compare writing styles, your needs for turnaround time, and more before narrowing your search to the best product description writing company for your organization.
Common Mistakes to Avoid
While outsourcing product descriptions is often effective, there are some common mistakes that should be avoided:
- Lack of Clarity: The vaguest briefs that you make to your writer may not end up satisfying the descriptions of your products. Where possible, elaborate on your requirements.
- Overburdening the Writer: Some companies assign a large number of products to a single writer at a go, which may end up overweighting the writer, thus low quality output. Space out your workload for the best quality.
- Neglecting SEO: Creativity aside, don’t forget the SEO. If your product descriptions are not optimized, they’ll do little to help drive traffic to your site.
As concluded by a recent SEMrush survey, 66% of the e-commerce websites still have minor issues with their SEOs. Therefore, it is much more sensible to outsource it to an SEO-friendly content writer.
Frequently Asked Questions
How Much Do You Charge for Writing Product Descriptions?
Costs depend upon length and intricacy of the descriptions and more importantly the writer. The cost for product description would range between $10 and $50.
How do I avoid inconsistency when dealing with multiple writers?
Create a rich style guide or instructions for all of your writers, so they are all pretty much on the same page. Have regular reviews of samples to help maintain uniformity in tone and format.
How do I know I have a good product description writer?
Look for companies that have experience with your type of industry. Check their portfolios and read customer reviews. Request a sample description before committing.
Key Takeaways
So, winding up our discussion on the best tools and techniques for outsourcing product description writing without sacrificing the quality, it is evident that it may be a rather effective strategy if properly managed. The proper approach helps businesses go streamlined, resource-saving, scalable, and not losing quality of contents going into their products. Three key takeaways:
- Access special expertise: With product description writing outsourced, you tap into professional writers who are experienced in writing interesting and SEO-friendly content. Your in-house team can focus on core work, and hence, you are able to boost overall productivity as a consequence.
- Apply Right Tools in Managing Workflow: Trello, Google Docs, and Grammarly, for example, are necessary tools to ensure hassle-free collaboration with people who would be carrying out outsourced work, maintain the quality level. It helps keep your communication smooth and clarifies whether the outsourced work is according to your need.
- Set Clear Expectations and Provide Detailed Briefs: Providing a clear brief with detailed guidelines and style guides is necessary for maintaining consistency and quality while outsourcing product descriptions. This ensures clear communication and feedback loops to ensure alignment at the time of completion to the brand’s voice and overall marketing objectives.
We have covered key tools, techniques, and best practices for outsourcing product descriptions so that you may tap maximum efficiency without cost-cutting on quality. Do you have thoughts or experiences you’d like to share? We’d love to hear from you in the comments!
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