Let me start by saying this: A beautifully written product description is useless if no one finds it. Iโve worked with countless clients who assumed hiring a product description writing service meant instant rankings, clicks, and conversions. But thereโs more to it than hiring a writer and calling it a day.
Crafting SEO-friendly, accurate, and compelling descriptions requires a combination of creativity, strategy, and actual care for search engine behavior. And yes, sure, there are a lot of AI content generation specialistย agencies around, but the reality is that human-driven writing still wins when it comes to writing SEO-intelligent, audience-ready descriptions.
So here in this blog, I’m going to take apart the most prevalent SEO errors I notice businesses making when they outsource contentโand how not to make them. This is not about badmouthing AI or giving a shoutout to one service over another. It’s about providing you with a transparent, no-holds-barred look from someone who’s in the trenches on a daily basis.
Table of Contents
Mistake #1: Ignoring Keyword Intent (Not Just Inserting Keywords)
Mistake #2: Using Generic Descriptions That Donโt Stand Out
Mistake #3: Not Optimizing for Mobile and Readability
Mistake #4: Forgetting Metadata and SEO Basics
Mistake #5: Relying Too Much on AI Without Human Editing
Case Study: How We Helped a Niche Brand Fix Their SEO and Boost Conversions
Frequently Asked Questions (FAQs)
Mistake #1: Ignoring Keyword Intent (Not Just Inserting Keywords)
One of the biggest SEO mistakes Iโve seen from both brands and some product description writing services is keyword stuffingโor worse, inserting keywords that donโt match search intent. For example, using the phrase โbest running shoesโ on a product page that sells hiking boots just to chase traffic. That may bring clicks, but it wonโt bring conversions.
SEO in the modern day is no longer about keywordsโit’s about the reason people are searching using those keywords. Are they researching? Are they poised to buy? Are they considering alternatives?
When our content writers create product descriptions, we always:
- Coordinate keywords with buyer intent
- Utilize variations such as long-tail keywords and connected phrases
- Optimize SEO with readability
With the help of tools such as Google Search Console or Ubersuggest, we verify what your customers are actually searching for. Although AI-driven product description writingย tools are able to provide keyword suggestions, they fail to take into account the subtlety of human behaviorโhence why I always suggest having someone proofread that copy before publication.
Mistake #2: Using Generic Descriptions That Donโt Stand Out
This one gets me crazyโparticularly on a site like Amazon or Shopify. So often, I see the same boring description appearing on 10+ product pages. Something like: “This red t-shirt is made of cotton and is a good fit.” Sure, that may technically be describing the productโbut it’s not selling it.
Great product copy needs to be:
- Specific to the product
- Clear regarding benefits
- Emotionally compelling
- Written in the brand voice
We had a client who once employed an AI-generated product descriptionsย tool and found themselves with the same wording for 80% of their catalog. This created duplicate content problems and reduced engagement.
We rewrote all of it, inserted original storytelling, used sensory words, and added real use cases. In two months, their bounce rate fell by 24% and conversion rates rose by 15%.
If you are hiring a product description writer, ensure that they are not just reusing templates. You want a writer who knows your product, voice, and audience.
Mistake #3: Not Optimizing for Mobile and Readability
Did you know that more than 65%ย of eCommerce traffic is mobile? And so many product descriptions are huge blocks of text that are impossible to read on a phone screen.
This is particularly prevalent when dealing with output from an automated product content creation tool or an AI-focused content creation agency. Such tools have a tendency to produce lengthy paragraphs without any structure.
A properly formatted product description should have:
- Bullet points for benefits and features
- Short paragraphs (2-3 lines maximum)
- Simple, concise sentences
- Mobile-friendly design
We always preview on mobile first before uploading. We also teach our human writers to write for humansโnot algorithms. AI can provide formatting recommendations but sometimes is missing that final touch for actual-world usability.
Mistake #4: Forgetting Metadata and SEO Basics
Many businesses hire a product description writing company but forget to check whether they include metadataโlike title tags, meta descriptions, and alt text for images. These might seem minor, but theyโre crucial for search rankings.
Even worse, Iโve seen companies post beautiful descriptions with no headers, improper product names, or unlinked product categories. Without SEO structure, Google just canโt properly index or rank your page.
Here’s our checklist for each product description:
SEO-optimized product title
- Meta description less than 160 characters
- Alt text for all product images
- H1/H2 headers for organization
- Internal links to associated products
Artificial intelligence writing firms can complete these, but they use templates that must be manually revised for every SKU. Our human team takes those as a base but performs a complete human audit before going live.
Mistake #5: Relying Too Much on AI Without Human Editing
Don’t get me wrongโAI-powered e-commerce copywritingย software have their uses. They’re quick, cheap, and can create an enormous amount of content. But here’s the issue:
They tend to be lacking in emotional connection, simplicity, and context.
One of our newer customers approached us after trying a local AI-focused content creation agency. The writing was stilted, and they got some of the product names incorrect. For instance, a wine cooler was inaccurately labeled as a “mini fridge.”
We intervened and reworked the descriptions based on actual product knowledge, competitor analysis, and brand voice. We also added targeted keywords, optimized for mobile, and formatted for easier readability.
That client is currently experiencing a 28% organic traffic increase from product pagesโand they’ve remained with us since.
Case Study: How We Helped a Niche Brand Fix Their SEO and Boost Conversions
A small boutique that specialized in selling handmade vegan skincare products was facing visibility issues. They had hired an AI-based content creation agencyย that produced speedy content, but the descriptions were not unique, lacked keyword strategy, and weren’t consistent.
Here’s what we uncovered when we audited their product pages:
- 30+ listings with duplicate titles
- Missing keywords from headers
- No internal linking strategy
- Product benefits hidden in long paragraphs
We took over and rewrote their entire catalog of 100+ products. Here’s how we did it: human-first:
- Keyword research to the niche
- Original storytelling per product
- SEO-optimized layout with bullet points and headers
- Metadata and schema markup included
In 3 months:
- 37% growth in organic traffic
- 41% increase in time on page
- Product page conversion rates increased by 22%
This is the type of work that our team producesโwriting that resonates with humans and is optimized for search. We don’t simply write content. We grow brands.
Frequently Asked Questions (FAQs)
1. Is it alright to utilize AI-created product descriptionsย as a starting point?
Yes, but as a starting point only. They must always be reviewed by a human for accuracy, tone, and SEO.
2. How frequently should you revise product descriptions for SEO?
Review them every 6โ12 months, or whenever your product lineup, keyword approach, or customer insights alter.
3. Is SEO keyword phrase content more significant than customer-centered writing?
Both. Great SEO attracts them in, but effective copy retains them engaged and converts them.
Key Takeaways
SEO and product description writing are two peas in a pod, but only when accomplished correctly. Whether you outsource product description writingย to an agency or DIY, always remember these:
- SEO is intent-driven, not word-driven: Know your buyers and align your content to their pathโnot what they’re looking for.
- Great descriptions strike a balance between readability and optimization:ย Use mobile-friendly and search-engine-friendly formatting, structure, and straightforward language that suits both mobile visitors and search engines.
- Human touch is still the champion in eCommerce: AI has its uses, but true success relies on good, accurate, and original copy that resonates with your customers.
If you are ready to get your product pages better or have your existing content audited, feel free to comment below or reach out to us. We’d be glad to assist.
To keep current with customer support knowledge and trends, don’t forget to visit our social media pages as well: Facebook, Instagram, and LinkedIn.
Let’s connect and continue building your brand, one description at a time.
