Today, it’s essential to manage your customers’ experiences. With many choices available to them, customers still have specific preferences. So, you must provide them with relevant information and make a personal connection using product taxonomy. If your customers don’t find the information they need, they will likely look elsewhere.
A well-designed product taxonomy benefits your customers and business in the long run. It is essential to highlight that effective taxonomies consider a customer’s environment. Customer behavior, trends, rivals, and also other factors all impact product classification.
In this guide, we’ll bring you through the seven steps to creating an effective, strategic plan for your product taxonomy. Let’s dive in!
What Exactly Is Online Store Taxonomy?
To comprehend online store taxonomy, we must first understand the definition of product taxonomy.
For a long time, the term “taxonomy” has been used in libraries. Product taxonomy, or product classification, refers to the logical and hierarchical structure of products in online shopping. It entails categorizing and structuring your products for rational and convenient product navigation.
Online store taxonomy and organization are defined. It refers to organizing, categorizing, and comprehending why this is done.
As a result, you must do more than categorize your products and call them a day. Instead, product taxonomy demands a profound knowledge of your products and also a reasonable strategy to list them on this eCommerce giant.
The Ecommerce Taxonomy Is Divided Into Two Parts:
Product Hierarchy or Category Tree
A category tree groups your objects by form and function in order. The tree is organized top-down, with distinct tiers indicating the link between different product categories.
Product Characteristics or Dimensions
Each product property has a unique value and a single attribute that you can apply to many categories. You can also mix different features and use them as filters while looking for products in the store.
The purpose of online store taxonomy is to organize all accessible information so shoppers can discover the needed items with a few clicks. So, buyers may navigate the category tree using the appropriate attribute filters.
Taxonomy Best Practices for Online Stores
No one-size-fits-all solution exists for placing your products within the online store taxonomy. Instead, you must identify and classify your target audience, industry, and search engines.
The following are some best practices for Product category taxonomy:
Recognize Your Target Audience
Customers are everything in today’s competitive eCommerce environment. You must understand who you sell to and what motivates them to buy your things on an e-commerce platform. The best thing to do is to outsource the eCommerce call center.
Speaking to your customers through call center solutions, doing user experience testing, analyzing the audience’s behavior in real time, and investigating rival trends are all tried and tested methods for recognizing your target audience.
With this understanding, you can generate the required traffic and earnings.
Understand Your Products
Understanding the relationship between your clients and what you sell is fundamental to eCommerce success. Answering the following questions can help with this:
- What features of your items pique the interest of your customers?
- How can you explain your products’ unique selling characteristics (USPs)?
- What language or search terms do clients use to find similar products?
Allow for Content Versatility
eCommerce taxonomy cannot be set in stone. It’s a never-ending procedure that necessitates expert knowledge and experience. Furthermore, you may need to adjust your strategy in response to changing trends or introducing a new product.
So, it’s ideal to put in place the plan in stages while testing and assessing every effect before the full-fledged execution.
Here Are the Seven Practices to Establish a High-Quality Product Taxonomy:
1. Investigate the Competition
Understanding how the best-in-class merchants in your target industry classify their products is critical. Customers want your site to function similarly to the other sites they visit. Because product taxonomy is not standardized, each company will take its approach. Optimize your competitive set for the best combination of category selections.
2. Recognize Your Product Offering
Most customers compare other products with different attributes when purchasing a product. Build your category and attribute framework based on understanding what product features are significant to your buyers. For example, our makeup category has a Skin Complexion property to help clients find makeup products that complement their skin tone.
3. Prevent Over-Categorization
An intelligible category tree has 3 to 5 layers of hierarchy depth and no more than 15 alternatives at the lowest level. You have too many if a buyer clicks into groups and sublevels before seeing genuine products.
Use product attributes and filters to your advantage if you have a vast inventory. Categories assist customers in finding products via navigation or search when call center solutions are absent. Attributes use product descriptors and details to reduce the number of options further.
4. Do Not Mix up Categories and Qualities
Categories are groupings that aid in product definition, whereas attributes are characteristics that describe items. If the qualification may be used in extra categories (for example, ‘red’ or ‘cotton’ it should be declared an attribute.
5. Appropriately Name Your Categories and Attributes
Consider yourself in your client’s shoes and strive to keep your language basic, unambiguous, and distinct across different values and levels. Avoid using “Other” as a category or attribute since it appears too ambiguous.
6. Place a Product in No More than One Category
A product cannot be in many categories in an internal category tree, which causes product reporting issues. But, exposing the same product in many sorts on a website can drive more sales.
Consider a trekking backpack, which might can be display under Bags and Sports Equipment. Internally, this item would be categorized under Bags alone.
7. Testing, Testing, Testing
Examine how clients shop and traverse your product taxonomy. Are your categories and attributes appealing to your target audience? Also, are you using the correct search phrases and keywords? Discovered any gaps in your client’s journey?
Customers will leave a page if they are still looking for what they want. We recommend using Optimal Workshop’s tree testing program to confirm your category tree.
Start Working on Your Product Taxonomy With The Help of Experts
The best product taxonomies doesn’t end in just one update. They will be tested and update all the time. The retail sector is also getting new items, so they must create new categories and qualities.
There are no hard-and-fast standards for product taxonomy. To create a clear system for organizing things, consider what your customers and business need.
Vserve is a top eCommerce support agency. They offer different product data management services to eCommerce firms. This includes product taxonomy development. Contact us today to learn more!
If you have questions about creating a good B2B Product Taxonomy, comment below. Our author will answer your questions!
